Social Contribution Activities

Group Social Contribution Initiative Policy

The Dai-ichi Life Group has established the Dai-ichi Life Group Social Contribution Policy. The Group strives to solve social challenges by providing unique value mainly through the utilization of its unique know-how and resources.

Dai-ichi Life Group Social Contribution Policy

Date of Enforcement: October 1, 2016
Date of Amendment: April 1, 2020

The Dai-ichi Life Group aims to contribute to improving the quality of life for each person and solving social issues in the regions.
As a result, we will join the effort to contribute to the United Nations Sustainable Development Goals (SDGs) and aim for sustainable growth with society.

Specific initiatives

Social contribution activities at domestic group companies

Dai-ichi Life's social contribution activities

Public Health Award

Public Health Award

The Public Health Award was established in 1950 to honor the efforts of groups and individuals who make outstanding contributions in the field of public health and hygiene in Japan when hygiene deteriorated after the war. This annual award is supported by the Ministry of Health, Labour and Welfare and other organizations. It has the longest history of social action programs of Dai-ichi Life. The 73st annual awards event was held in 2021.
Awards have been given to groups and individuals that continuously addressed challenges in each era, such as lifestyle disease control, welfare for the elderly and the disabled, and healthcare and disease control overseas. Nine groups and five individuals received awards in FY2021.
Over the years, 712 groups and 367 individuals have won—a total of 1,079 award winners.

Dai-ichi Life All Japan Elementary School Student Tournament Championship

Dai-ichi Life All Japan Elementary School Student Tournament Championship

We support the purpose of the Japan Tennis Association, which states that it is important to strengthen juniors in order to develop world-class players, and have been a special sponsor of this tournament since the first in 1983. In addition to this, we provide our own clay court (Sengawa, Tokyo) as the venue for the tournament. Athletes can learn the spirit, manners and gratitude of fair play through the tournament. The 39th competition was held in 2021. Internationally active players such as Kei Nishikori and Kurumi Nara have also participated.

Promoting AED Training

Promoting AED Training

In Japan, 70,000 people die from sudden cardiac death every year.
Considering the situation, we provide AED training regularly, in which participants train on basic life support, including cardiopulmonary resuscitation and how to use the AED. Since 2018, we have provided AED training as part of new employee training. In the training, we educate the participants about the importance of basic life support and other courageous acts for cardiac arrest, which are conducted until the treatment by emergency personnel or doctors. As an entity engaged in the life insurance business, we will continue to promote AED training for employees and customers to help save as many lives as possible.

Social contribution activities belonging to the head office

To promote the improvement of sustainability, each department carries out social contribution activities with the purpose of "thinking about the significance and purpose of activities for solving social issues and engaging in social contribution activities." For all head office affiliations, we select one or more of the Group's important issues which contribute to the realization of SDGs and formulate themes and action plans that we want to work on to solve those social issues. Based on this, we are developing our own social contribution activities throughout the year.

Good health and well-being

■Good health and well-being

AED training, gold ribbon walking, health awareness efforts in collaboration with local communities and companies

Sustainable cities and communities

■Sustainable cities and communities

Dementia supporter course, cleaning activities / community beautification, support for people with disabilities

Climate action

■Climate action

Garbage separation, utilization of eco-bags and my bottles, eco-cap activities, electricity / paper reduction, clothing recycling, water sprinkling, food drive, tree planting / tree planting support

Social contribution activities at branch offices and sales offices

We are working to resolve regional issues while deepening cooperation with local governments, etc., in order to resolve the issues faced by each region where branch offices and sales offices nationwide are rooted. Specifically, recommended activities for health examinations in daily activities, watching over the elderly, activities to prevent special fraud, holding health awareness seminars in collaboration with the National Center, on-site lessons for life cycle games at schools, etc. We hold events that improve customer QOL. Through these, we aim to solve regional issues and needs that are close to the needs of each region of the country.

Social contribution activities at branch offices and sales offices
Social contribution activities at branch offices and sales offices


Art / cultural support activities

In the art field, we have been co-sponsoring the "VOCA Exhibition" since the first time (1994). This is held at the Ueno Royal Museum for the purpose of fostering and supporting young artists under the age of 40 who have the potential to be internationally accepted in the field of flat art. This award has been awarded to the artists who are currently active, such as Miran Fukuda, Miwa Yanagi, and Mika Ninagawa. For this reason, in recent years it has been highly evaluated as a gateway to young artists. We have the works that won the VOCA Award (Grand Prize), and we regularly publish the works in the lobby on the 1st floor of the Hibiya head office. In addition, we are continuing to support by holding a solo exhibition of the award-winning artists at the "Daiichi Seimei Gallery" (Hibiya Headquarters) and providing a place to announce the production activities after the award. In the music field, we support "Certified NPO Triton Arts Network " as a regional contribution that contributes to the "creation of a prosperous next-generation society." Triton Arts plans and manages music performances based at Daiichi Seimei Hall (Harumi). In addition, Triton Arts carries out outreach activities to deliver high-quality music to children and people in welfare facilities who are difficult to visit the music hall on a daily basis.

Please refer to the link below for details of our efforts.
Dai-ichi Life's social contribution activities Open a page in another window.

The Foundation for the Advancement of Life & Insurance Around the World (FALIA)

The Foundation for the Advancement of Life & Insurance Around the World established by Dai-ichi Life holds training and seminars for foreign participants who are involved in the insurance business. It aims to make the philosophy of insurance more widely known, especially in Asian countries, and to contribute, even in a small way, to economic development and the enhancement of social security systems in the Asia region. In fiscal 2014, FALIA launched a new program “Essay Competition for international students in Japan” targeting students from emerging countries, to develop and educate human resources who will engage in insurance administration and business in the future.

Other initiatives for Social Responsibility

Social Action Programs of Group Companies Overseas

Women Build Project



Protective Life Corporation partnered with the University of Alabama at Birmingham to establish the Protective Life Endowed Chair in Healthy Aging and the Healthy Aging & Research Acceleration & Innovation Fund, helping us understand how people age and how they can live longer. Through this effort we can support our customers, improve our products, and provide long-term value.

Improving Medical Services

Improving Medical Services


TAL (Australia) supports the work of the Royal Flying Doctor Service (RFDS) to eliminate inequality in healthcare between urban and rural areas by improving access to medical services, life and health education. In addition, TAL has supported the installation of lifesaving defibrillators in rural Australia.

Dai-ichi Life Vietnam

Dai-ichi Life Insurance Company of Vietnam, Limited.

Dai-ichi Life Vietnam pioneered to carry out various activities to support Vietnam in preventing COVID-19 spread out including in-kind donation of medical equipment, food necessities and cash to the frontline healthcare workers, local residents disadvantaged children, orphans, and child patients with cancer that were heavily impacted.

Dai-ichi Life Cambodia

Dai-ichi Life Insurance (Cambodia) PLC.

As the support of school re-opening and to prevent the spread of COVID-19, Dai-ichi Life Cambodia donated safety equipment, including alcohol gel, facemasks, temperature testing machines, as well as notebooks to three schools in Battambang province and two schools in Siem Reap province. Dai-ichi Life Cambodia also donated to Japan Heart Hospital, a Japan-based international medical volunteer organization, for their blood donation campaign which was aimed at helping replenish blood shortages in Cambodia.

Dai-ichi Life Myanmar

Dai-ichi Life Myanmar

Dai-ichi Life Myanmar supports “Dream Train”, Child Development Center operated by Japan Heart Association, with donating supplies to ensure their well-being and taking several initiatives including providing learning programs such as financial literacy, business English and IT programing for their future career development.

Star Union Dai-ichi Life

Star Union Dai-ichi Life Insurance

Star Union Dai-ichi Life Insurance supports integrated rural development under its Corporate Social Responsibility Programme named Aatmanirbhar to drive holistic development in the villages to make them self-reliant in three to five years. This programme covers the areas of irrigation and allied activities (Project Dharti), education (Project Jeevandhara), health (Project Sanjeevani) and women empowerment (Project Shakti).

The Company is also supporting Vivekanand Education Society's Institute of Technology (VESIT) in developing an ITeS- based system for maintenance & monitoring of Community and Public Toilets by the Municipal Corporation of Greater Mumbai.

Panin Dai-ichi Life

PaninDai-ichiLife By your side, for life

Panin Dai-ichi Life helps the Indonesian Red Cross to secure medical blood stocks in multiple regions in Indonesia by holding blood donation events in Jakarta and Medan where employees, sales agents, business partners, and customers participate.

Ocean Life


Ocean Life Insurance PCL. supports medical professions and the environment with PET To PPE Project by collaborating with partners, executives, and employees to donate over 50,000 plastic bottles to upcycle into 3,000 PPE suits in order to delivery to field hospitals and vaccination centers during the COVID-19 situation.