Initiatives and results
To satisfy the diversifying needs of customers with changing values and lifestyles, our Group provides “protection” through three domestic companies: Dai-ichi Life, Neo First Life, and Dai-ichi Smart Small-amount and Short-term Insurance.
In Dai-ichi Life, around 35,000 sales representatives nationwide provide consulting while standing by each customer and offer a product, “Just,” that allows customers to choose only the coverage they need. In July 2022, we renewed the “Total Life Design Plan,” a life plan simulation linked to the social security system, and at the same time revamped our product lineup. We will play a complementary role to the social security system through consulting services that are more closely tailored to each individual customer than ever before and will respond to diversifying customer needs in a more detailed manner.
In the group insurance field, we have begun offering “Anshin My Package,” the life insurance industry's first package of multiple insurance products as a corporate welfare program that allows each employee to select the coverage that he or she needs, thereby meeting the diversifying needs of companies and employees and contributing to the enhancement of welfare programs.
Neo First Life is expanding its insurance products and services that help customers become more health conscious. It offers products and services mainly to customers who prefer to compare through independent agencies. In July 2022, it launched “Neo Coach,” an application that helps to improve health checkup results, and in September, it launched “Neo de Gan-chiryo,”
which allows customers to choose coverage corresponding to diversified cancer treatments and discounts premiums according to smoking status. By providing new experiential values that foster health promotion and disease prevention in these ways, Neo First Life took action to help customers achieve wellness.
Dai-ichi Smart Small-amount and Short-term Insurance offers fully digital insurance policies in which all processes are completed through smartphones and other devices. In addition to expanding its product lineup, the company has launched a new claims payment service using electronic money. In these ways, it strives to create new insurance experiential value.
Through this multi-brand structure of domestic companies, we will deliver products and services to meet the diverse needs of our customers through their respective channels.
Medium- to long-term initiatives
The spread of COVID-19 and rapid advances in digital technology and online communications have accelerated changes in people's behavior and values. As a result, we are shifting to a “new normal” world. In this society, where people can obtain necessary information online at any time, people's values and needs are becoming more diversified and segmented. Accordingly, we need to evolve from providing products and services that comprehensively cover the entire market to personalized offerings that resonate with individual customers based on their own values.
To appropriately respond to these changes, Dai-ichi Life is undertaking a fundamental transformation of its sales representatives channel by improving its consulting services and significantly revising its recruitment, salary, and evaluation systems, and training and follow-up systems.
In addition, we are enhancing our online services by operating “Mirashiru,” an information site that delivers a variety of information related to money, health, and lifestyle, as well as our Group's services, in a digital space, and by digitizing various customer procedures. By combining the advantages of our digital contact points with the strengths of our real, face-to-face channels, we strive to realize our online-merges-with-offline (OMO) to deliver the best products, services, and information to our customers at the best time and through the best channel.
By supporting closely each customer going forward, we endeavor to foster the well-being of all people and be “By your side, for life,” through continuing to provide reliable protection for the working-age population by co-creating life designs, resolving issues faced by seniors in an aging society, and supporting the next generation responsible for our future.
