Initiatives and results
Dai-ichi Life is leveraging its regional network of 1,245 sales offices and branch offices and approximately 35,000 sales representatives around the country to resolve issues specific to each region. As of March 31, 2023, we had "Local Cooperation Agreements" with 47 prefectures and more than 330 local governments at the municipal level. The trust and goodwill that our branches and sales offices across Japan have generated through their efforts to solve local issues has culminated in partnerships with many local governments, and we are further deepening these ties through efforts to solve local issues including health improvement, support for the elderly, childcare, promotion of women's activities and community revitalization.
We have also been expanding our partnerships with financial institutions and companies in other industries with the goal of providing new experiential value that raises QOL for our customers. With each individual's sense of values diversifying, we began collaborating with new business partners to introduce services related to housekeeping and a hometown tax program in 2022 to deliver customer experience value that goes beyond the framework of insurance.
In January 2023, we made ipet Holdings a subsidiary as a novel initiative in the "Enhancing Connections" area. As such, we are striving to provide peace of mind to families and their pets, while creating new experiential value.
Medium-term initiatives
Continuing our efforts on "Enhancing Connections" between communities and customers over the long term, we are promoting initiatives that lead to new experiential value by sharing within the company initiatives that contribute to solving local issues and incorporating ideas and knowledge. Moreover, through collaboration and co-creation with local governments and business partners, we believe that we can create social and economic value for the Group by remaining close to our customers in their daily lives, helping them raise their level of well-being, and solving social issues without being bound by the framework of insurance, while creating a chain of connections.
