Securing Regional and Social Sustainability (Measures Addressing the Declining Birthrate and Population Aging)

Our Vision

In order to improve well-being throughout Japan, the Group has various "connections" and "places of connection" in each region, while issues such as the weakening of local communities, unmarried / late marriage, and declining birthrate are being called for. We contribute to the creation of a community that is comfortable to live in and work in. While forming various partnerships to solve local and social issues, we strive to create a prosperous and secure life and society, aiming for sustainable development together with the local and international communities.

Issues / Background

With the declining birthrate and aging population, the progress of the digital society, and the diversification of lifestyles, we are entering an era in which not only physical affluence but also the affluence of the heart that each person seeks for purpose and happiness. In addition, it is expected that these trends will further increase in the future due to health concerns associated with the COVID-19 pandemic, weakened connections between people, and stress caused by loneliness.

Specific Initiatives

Cooperation with local governments nationwide

With sales offices in all 47 prefectures, we are working to create a better community in collaboration with local governments nationwide, taking advantage of the strength of about 40,000 lifelong design designers. In order to solve various issues facing the community, we are promoting the conclusion of agreements on a prefectural and municipal basis in a wide range of fields such as health promotion, watching over the elderly, and supporting child-rearing, and are working together. As of July 2021, we have concluded agreements with local governments in all prefectures, including 40 prefectures including Tokyo, and are contributing to the further resolution of social issues and regional revitalization in each region.

Cooperation with local governments nationwide

Initiatives utilizing sales office bases

We are promoting the "Happiness of Community Project" with the aim of promoting efforts to solve the problems faced by local governments rooted in branch offices and contributing to the local community. In this project, in addition to various guidance on health awareness, elderly watching activities, special fraud prevention activities, etc. that we have been working on to solve regional issues, we will be able to contribute to improving the QOL of our customers at our sales offices.
We aim to contribute to regional revitalization by creating and expanding local communities by holding various events.

Sunset beach yoga that promotes health and conveys the splendor of the sea in Kyotango Sunset beach yoga that
promotes health and conveys
the splendor of the sea in
Kyotango
Smartphone seminar for the elderly Smartphone seminar for the
elderly

Initiatives to eliminate waiting-list children

Leimond Nakahara Daycare Center© Hiromitsu Kurihara, KURIHARA PHOTO OFFICE Leimond Nakahara Daycare Center
© Hiromitsu Kurihara,
KURIHARA PHOTO OFFICE

Since 2011, we have been working to attract daycare and nursing facilities to open in many of the real estate properties we own as an institutional investor through a partnership with daycare operators JP Holdings and Poppins Co., Ltd., which represents the first of initiative of its kind in Japan (according to our research) aimed at solving the issues of children waiting for enrollment in daycare and nursing facilities.
This initiative requires more efforts than typical tenant attraction activities because of the need for discussions with the local government and daycare operator, ensuring legal requirements are met in terms of facilities, carrying out the necessary safety improvements, and giving consideration to existing tenants. Nevertheless, we have persisted with our efforts and as of end of November 2021 we have attracted a total of 51 daycare / nursery centers to open at our real estate properties.
As a result, the maximum number of children that can be accepted in our real estate has increased to 3,029. We have exceeded the initial target of 2,500 children (equivalent to about 10% of the number of waiting children nationwide as of April 2011) (see the table below).
We will continue to work on attracting nursery schools to our real estate.

TOPIC

Yudai Yamaguchi Chief, Real Estate Dept.The Dai-ichi Life Insurance Company, Limited Yudai Yamaguchi Chief, Real Estate Dept.
The Dai-ichi Life Insurance Company, Limited
We will continue to contribute to creating enriched and secure local communities by attracting daycare centers using our properties.

We have been establishing daycare centers in our properties mainly in the Tokyo metropolitan area and other large cities, where the problem of children waiting to attend daycare is serious. Attracting daycare centers is an initiative which has both the advantages of effectively using (leasing) properties owned by Dai-ichi Life while also contributing to solving social issues in local communities. Going forward, we will continue contributing to creating enriched and secure local communities.

Partnerships Expansion

Based on the diversification of lifestyles, we are proactively working to expand our partnerships with companies in other industries and with various organizations to further diversify channels to reach customers and enhance the value leading to quality of life improvement.
As part of such efforts, we have concluded information enlightenment agreements with all National Centers, and have established an information-communications network that is capable of providing accurate information on diseases that seriously impact health.

Cross-Industry Collaboration
Information Networks with Six National Institutions

Providing Opportunities for Making Connections

A Regional Revitalization Business Networking Meeting A Regional Revitalization Business
Networking Meeting

Dai-ichi Life provides opportunities for making connections that include regional revitalization business networking meetings and matchmaking events in partnership with local governments and corporations. In addition to solving regional issues, we are aiming to expand the insurance business by creating points of contact with customers experiencing life events.

  • As of July 2020, we have suspended events to prevent the spread of COVID-19.

FY 2019 Events

Times held No. of participating
companies/participants
Business networking
meetings
18 Approx. 5,600 companies
Matchmaking events 42 Approx. 3,400 people

TOPIC

Yoko Mashino Manager Metropolitan Sales Management Dept. The Dai-ichi Life Insurance Company, Limited Yoko Mashino Manager
Metropolitan Sales Management Dept.
The Dai-ichi Life Insurance Company, Limited
I will continue contributing to improving quality of life for each customer by providing opportunities for making connections between people.

Since fiscal 2017, we at Metropolitan Sales Management Dept. have been holding matchmaking parties in collaboration with Tokyo Metropolitan Government to provide indirect assistance in social issues such as the low birthrate and rising number of people remaining unmarried. We have held 11 parties so far with the participation of approximately 2,500 people. Going forward, I would like to continue contributing to improving quality of life for each customer, even if it is a minor improvement, by providing opportunities for making connections between people.

  • As of July 2020, we have suspended events to prevent the spread of COVID-19.

Response to new coronavirus infection

Now that we are facing an unprecedented crisis of new coronavirus infection, we not only pay insurance claims without delay, but also carry out various special treatments and as a member of the local community. We believe that it is necessary for each employee to respond "thinking people first". We are working as one to steadily fulfill our mission "By your side, for life" that provides peace of mind while staying close to people.

Various initiatives related to contracts

(As of June 2021)

  • Extension of premium payment grace period
  • Application of special interest rate to new policyholder loans (interest exemption)
  • Application of disaster surcharge for death and severe disability caused by new coronavirus infection
  • Expanding the range of handling via the Internet and mail
  • *
    Please check Dai-ichi Life's website for the latest information regarding the handling of contracts.
Delivery of handmade masks

As the masks remained in short supply, we worked on making handmade cloth masks at each branch office nationwide. We packed it in a bag with a memo and a message describing the washing method and distributed it to the local people.

Delivery of handmade masks
Donation of hand-washing practice stamps

At the Nagasaki branch office, we donated a hand-washing practice stamp that disappears after washing hands with soap for a certain period of time so that children can enjoy the habit of washing their hands.

Donation of hand-washing practice stamps
School disinfection support

We heard that teachers are doing disinfection activities every day , and at the Gunma branch office, we helped with disinfection activities in classrooms and sinks, hoping to help even a little.

School disinfection support
Implementation of local support sales event

At the Aizuwakamatsu Sales Office of the Fukushima Branch, we held a lunch box and souvenir sales event by utilizing the empty space of the office, hoping to support local restaurants and shops.

Implementation of local support sales event

Creation of innovation through collaboration with various business partners

To respond to rapidly changing customer needs in a world of technological advancement, the Dai-ichi Life Group is promoting initiatives that use leading edge technology, InsTech (Insurance Technology), as a top priority strategy.
We leverage InsTech to create brand-new services that will improve the quality of life of each customer, and to help solve regional and social issues such as extending healthy lifespans and curbing medical costs, while proactively working on various social experiment projects. Additionally, we are strengthening collaboration with universities and start-up companies, physician associations, healthcare institutions, and other entities which have knowledge and innovative ideas in different fields, as we pursue strategic investment in ventures with cutting-edge technology inside and outside Japan. In this way, while diversifying our ties with academia and industrial partners, we will continue producing new value that contributes to achieving the future "Society 5.0," whose goal is both economic development and solution of social issues.

Initiatives for driving innovation

Outside collaboration/start-up investments Industry-academia collaboration
FY 2015/2016
  • Started joint research on using medical big data with Hitachi, Ltd.
  • Participated in joint research with Kyoto University and others
  • Started joint research using medical big data with Fujita Health University and IBM Japan
FY 2017
  • Started collaborating with Nihon Chouzai Co., Ltd.
  • Held the InsTech Open Innovation Business Contest named Toyosu-no Minato-kara (From Toyosu Harbor)
  • Started promoting Neo First Life products inside Matsumoto Kiyoshi stores
  • Collaborate with Shiga University on training data scientists
FY 2018
  • Dai-ichi Life Innovation Lab formed collaborative ties with Blue Lab and WiL
  • Invested in Oishi Kenko Inc.
  • Entered into a comprehensive collaboration agreement with the Institute for Advanced Biosciences, Keio University
FY 2019/2020
  • Held the InsTech Open Innovation Business Contest 2019
  • Invested in CureApp and Neurotrack
  • Participated in Hamamatsu Wellness Lab
  • Signed a comprehensive collaboration agreement with Tohoku University and NTT Data
  • Signed a comprehensive collaboration agreement with Tokyo University of Science

TOPIC

Participating in the Hamamatsu Wellness Laboratory

We are participating in the Hamamatsu Wellness Laboratory* as an initiative for improving the quality of life for the local community. Dai-ichi Life Holdings is providing the Kenko Daiichi app and an IoT-connected toothbrush to those who reside or work in Hamamatsu City. The toothbrush was developed by NOVENINE, Inc. and can detect halitosis caused by periodontal disease. Providing these products encourages changes to behavior, such as receiving health checkups, getting regular exercise, and regularly visiting a dental clinic, while also verifying the potential of using innovative solutions for mitigating the risks of lifestyle-related diseases.

  • *
    Hamamatsu Wellness Laboratory: a public-private consortium for contributing to disease prevention and health enhancement for the citizens of Hamamatsu. The consortium uses field tests in the city to make Hamamatsu a place of wellness and disease prevention.
Participating in the Hamamatsu Wellness Laboratory