Think about whether what we are doing will delight the people around us, or be dismissed as something they can live without.
Our founder, Tsuneta Yano, devoted himself not only to the development of his company but also to making the life insurance business something that “the people of the world would find useful and convenient.” This principle has been passed down to us today as “customer first.”
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Established in 1902
The best rather than the largest.
Life insurance for customers through mutual help1902
The first mutual company in Japan, Dai-ichi Mutual Life Insurance Company was established with the aim of providing life insurance for customers in the spirit of mutual help.
1932
Amid an order for financial institutions to postpone payment of claims after the Great Kanto Earthquake (1923), the company gained credibility through the prompt payment of claims to policyholders and increased the number of active policies, becoming the second-largest insurer in the industry.
1935
Established Hoseikai with the goal of treating and preventing tuberculosis, which was the main cause of death in Japan at the time.
“Dai-ichi Seimei Kan” building completed in 1938.
1950s
The company helped stabilize household finances in the postwar period by providing protection-type insurance products for emergencies and made a social contribution in the areas of public health and measures against cardiovascular diseases (1950: “Health Culture Award” established; 1959: Cardiovascular Research Institute established).
1970
FALIA (Foundation for Asian Life Insurance Assistance) established to increase support for life insurance in Asia.
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1990s～2000s
Total Life Plan and Quality Management
To deliver the best products and services1997
In response to changes in the social structure and diversifying customer needs after the bursting of the bubble economy, launched the concept of “Total Life Plan” to provide customers with peace of mind throughout their lives (in 1999, we launched the industry's first “Waiver of Premium Payment Rider”).
Sales staff (at that time) providing consulting services to customers.
1998 and 2000
Formed alliances with the Industrial Bank of Japan (now Mizuho Financial Group) in 1998, and Yasuda Fire & Marine Insurance Company (now Sompo Japan Insurance Inc.) and American Family Life Insurance Company in 2000.
2001
Won the “Japan Quality Award” for the first time in the financial and insurance industry for our “Total Life Plan” philosophy based on the “Customer First” principle.
Plaque for the “Japan Quality Award” received in 2001.
2006
Seizing the opportunity afforded by the lifting of the ban on bank sales of insurance products, established Dai-ichi Frontier Life and began a multi-brand rollout in Japan to meet the growing savings needs of an aging society.
2007
Began overseas insurance business development in the Asia-Pacific region (Thailand, Australia, India, and Indonesia), beginning with expansion into Vietnam.
Changing to protect principles and values which must remain the same
In the rapidly changing times ahead, even as our business expands beyond insurance and into global markets, we will continue to demonstrate the spirit of our founder and strive to create what people demand in each new era.
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2010s onward
From a listed company (new foundation) to a holding company
A secure future for every community we serve using the best of our local and global capabilities.2010
Became the first major life insurance company to list on the Tokyo Stock Exchange.
Became the first major life insurance company to list on the Tokyo Stock Exchange.
2011 and 2015
In 2011, Tower Australia Group (now TAL) in Australia became a wholly owned subsidiary, and in 2015, Protective in the United States became a subsidiary through a public offering, accelerating the expansion of the overseas insurance business and resulting in more dynamic and sustainable growth.
Expanded business globally in eight countries.
2014
Sompo Japan DIY Life Insurance (now NeoFirst Life Insurance) became a wholly owned subsidiary, establishing a domestic business framework with three life insurance companies that accurately met customer needs by providing the best products through the best channels.
2016
Transitioned to a holding company structure and a company with an Audit & Supervisory committee to enable flexible allocation of management resources and rapid decisionmaking, and to achieve sustainable growth through further group synergies.
2018
Incorporated the Sustainable Development Goals (SDGs) into the Medium-term Management Plan, aiming for growth through the provision of value that improves customers' quality of life, including resolution of social issues.
From QOL improvement to well-being
Providing the best experiential value (CX) to our customers2018
- Introduced the industry's first “Health Checkup Discount (kenshin wari),” which offered a discount on premiums through submission of health checkup results, raising customers' awareness of their health.
- To help create added value that extends healthy life expectancy and improves quality of life, established “QOLead” to provide health and medical care promotion services using new technology. Also established Dai-ichi Life Innovation Lab in Tokyo and Silicon Valley, U.S.A., as a system to drive global innovation, as well as identify trends in advanced technologies and discover promising start-ups
Established the Dai-ichi Life Innovation Lab (Silicon Valley, U.S.A.).
2019 and 2021
In 2019, Dai-ichi Life became the first life insurance company in Japan to participate in the Renewable Energy 100% (RE 100) initiative, which aims to procure 100% of electricity consumed in business activities from renewable energy sources. In 2021, we joined the Net Zero Asset Owner Alliance (NZAOA) and committed to the transition to a carbon-neutral investment portfolio.
2021
Established the “CX Design Strategy” to deliver the best customer experience (CX) to our customers as our core strategy, and launched “Digi-ho,” a service that allows customers to complete all procedures digitally through Dai-ichi Smart Small Amount & Short-Term Insurance. Launched “Mirashiru,” a website for communication with customers in the digital space.