History of the Dai-ichi Life Group
The Dai-ichi Life Group’s
“Customer First” Commitment
The “customer first” management philosophy set forth by the founder Tsuneta Yano and his words “the best rather than the largest” have been passed along throughout Dai-ichi Life’s long history.
Second in the
Industry
The sum insured of policies in-force reaches JPY 1 billion. Dai-ichi Life becomes the second-largest life insurance company in Japan.
Establishment of
“Hoseikai”
Established “Hoseikai” in order to help prevent and treat tuberculosis, which was the major cause of death in Japan at the time.
Establishment of
Public Health Award
In the immediate postwar period when the hygienic environment in Japan deteriorated, the Public Health Award was established to give thanks and respect to those who worked to improve health and hygiene. The Public Health Award marks the 69th year in 2017.
Launch of
Total Life Plan
Dai-ichi Life launched the concept of a Total Life Plan to comprehensively cover risks in customers’ lives according to changes in their life stage.
Winner of
Japan Quality Award
To be the best, we need to continue to adapt ourselves to social and environmental changes. We will demonstrate our ability to take advantage of change by foreseeing future trends with unsurpassed speed and forging the future for our customers, society and ourselves. We will strive to provide “Peace of mind. In communities and around the world.,” by forging the future through innovation.
The Dai-ichi Life Group’s History of Reform for the Past 10 Years
Diversification in Business and Operating Regions
Domestic Life Insurance Business
Established three brands in the domestic life insurance market to respond to diversified customer needs
Overseas Life Insurance Business
Established a balanced business portfolio in the advanced market and the growth market
Asset Management Business
Established a trilateral business structure to cover three major asset management markets, i.e. Japan, the U.S.A. and Europe
