Issue Awareness

Having entered the 100-year Life Society, an increasing number of individuals suffer from chronic diseases and dementia due to old age. People spend approximately 10 years (the gap between healthy lifespan and average life expectancy) receiving medical care, which is presenting a considerable challenge due to the burden of high medical expenses. It is said that in the future, this will not only be a concern for Japan and other developed countries but also for all other countries.

People suffering from major chronic diseases and dementia in Japan

Gap between healthy lifespan and average life expectancy

The Roles to be Fulfilled by the Dai-ichi Life Group:
Expand into the Field of Prevention

Based on the above understanding, in addition to insurance's conventional role of offering financial protection from such risks as illnesses, need for family care, and death, the Dai-ichi Life Group will also contribute to promoting health and prevention of developing severe or chronic illnesses. In taking on these roles, we will fully leverage our advantages in the form of fine-tuned support that encourages changes in awareness and behavior toward health promotion through our 40,000 Total Life Plan Designers in Japan who communicate face-to-face with customers, as well as our expertise in product and service development that takes advantage of the latest technology.

New Products and Services that Contribute to Prevention

Health Checkup Discount

The Health Checkup Discount offered by Dai-ichi Life is a life insurance industry-first* system that offer customers with favorable health checkup results a further discount on their insurance premiums on top of the discount on their premiums that they receive by simply submitting those results upon signing an insurance policy.

Through this system, about 40,000 Total Life Plan Designers reach out to customers and encourage them to have a health checkup, which translates into a greater number of customers promoting their health.

* As researched by Dai-ichi Life in February 2018

Approach behind the Health Checkup Discount

Behind the Health Checkup Discount is our idea that undergoing a health checkup is the first step toward good health. In fact, data shows that relative to people who do not undergo health checkups, those who do are 10% less likely to require payments due to the three major diseases (cancer, acute myocardial infarctions, and strokes) and 30% less likely to require payments due to death. This data was derived following an analysis of big data on over 10 million insurance policies of Dai-ichi Life using the latest technology.

Just Dementia Insurance and Dementia Prevention Services

In addition to lump sum payment to cover the financial burden of nursing care due to dementia, Dai-ichi Life's Just Dementia Insurance offers prevention-related services that include a tool to check a cognitive function based on an eye movement analysis and a mobile app with a brain training function to prevent dementia. Through prevention and early detection of dementia, we are working toward extending healthy lifespan.

Accomplishments in Fiscal 2018

As a result of such initiatives, in fiscal 2018, the year we introduced Health Checkup Discount, the number of new insurance policies with submitting health checkup results exceeded 500,000. This was about 2.5 times the number of new policies sold in fiscal 2017. Moreover, in the three months since Dai-ichi Life launched dementia insurance the number of new insurances policies for customers aged 50 or higher increased 1.5 times compared to new sales before the launch.

By providing such products and services that promote health and prevent developing chronic or more severe conditions, we at the Dai-ichi Life Group will contribute to the improvement of our customers' quality of life and aim to address social issues such as extending healthy lifespan and mitigating the burden of medical expenses.