Aiming for Growth of Our Group through
Our Business Strategy Based on the Four Aspects
of CONNECT
CONNECT better with customers
Deliver products and services that improve quality of life
Domestic Life Insurance Business
- Dai-ichi Life
- Achieve highly flexible product design
- Provide new added value
(health awareness improvement) - Expand agency channel
- Dai-ichi Frontier Life
- Provide products that assist with asset creation and inheritance in a flexible manner
- Expand the number of commissioned agents
- Neo First Life
- Provide new added value
(for business owners and health awareness improvement) - Provide products through Dai-ichi Life agencies
Overseas Life Insurance Business
- Expand market share in each country by strengthening sales channels, etc.
- Growth through acquisition business, etc. in the U.S. market
- Increase penetration of insurance in the Mekong region
CONNECT deeper with communities
Address social issues through our business
Domestic Life Insurance Business
- Solve local issues based on collaboration and similar agreements with local governments
- Initiatives in each region to contribute to improving quality of life, including health awareness
Overseas Life Insurance Business
- Social contribution for medical and welfare in each region and development of social infrastructure in emerging countries
- Provide tools for disease prevention and health management
Asset Management Business
- Proactively promote ESG Investments
- Improve effectiveness of stewardship activities
CONNECT with diverse partners
Expand opportunities with outside partners
Domestic Life Insurance Business
- Alliance with Rakuten Life Insurance
- Strengthen affinity strategy with other industries
(Nihon Chouzai, Matsumotokiyoshi, etc.) - Alliance with LDH JAPAN to support children
- Sports promotion alliance with The Professional Golfers' Association of Japan (PGA)
- Comprehensive collaboration with national health institutions
Overseas Life Insurance Business
- Strengthen affinity strategy
(Costco Wholesale and Qantas Airways, etc.) - Secure new sales channels through alliances
(Vietnam Post and the country's leading banks, etc.)
InsTech
- Strengthen collaboration with partner companies in other industries, research institutions such as universities, and start-up companies around the world
CONNECT tighter as a group
Further synergies between group companies
Domestic Life Insurance Business
- Sale of Group products by Dai-ichi Life
- Expand mutual distribution of health services, etc. within the Group
Asset Management Business
- Co-develop products with Group life insurers
- Provide advanced asset management functions to Group life insurers
InsTech
- Establish laboratory functions at two locations in Japan and the U.S.A.
- Jointly utilize achievements and output of development
Diversity and Inclusion
- Accelerate global talent exchange and inter-company cooperation
- Promote active participation of diverse talents