Domestic Life Insurance Business

Further Development of
a Multi-brand and
Multi-channel Structure

By identifying changes in the social environment and customer needs, the Group strives to offer optimal products and services to every customer, using the most convenient channel for them. To this end, in addition to enhancing the consulting capabilities of Total Life Plan Designers, the Group will work to enhance convenience for customers by promoting a multi-channel structure, including proactive expansion of the agency channel and collaboration with affinity groups. Moreover, the Group will expand mutual distribution of products and services among Dai-ichi Life, Dai-ichi Frontier Life, and Neo First Life while utilizing other brands and working to further expand and evolve the multi-brand structure with a view to providing "Multi-brand + α."

Multi-brand & Multi-channel Structure

* Relationship manager
(sales representative for corporate customers)

TOPICS
Increasing Strategic Sales Offices

Starting in fiscal 2018, we have been increasing strategic sales offices in the Tokyo metropolitan area, which has a high customer density, to provide sophisticated face-to-face consulting to more customers. Some of the tasks of such offices are centralized at head office organizations to streamline their operations at the same time.

Product Strategy
to Drive Improvement
in Quality of Life

In addition to improving quality of life for all customers with products and services that provide new added value, we will continue to take on the challenges faced by Japan, such as extending the healthy life span, by providing support for health promotion.

Dai-ichi Life

JUST

• ▪ Markedly improved flexibility for combining coverage through a radical review of the product system to provide insurance tailored to each customer
• ▪ Introduction of new benefits for complications of diabetes, which can lead to many diseases

1st in the Industry^*1

Health Check-up Discount

• ▪ Provides extensive support not only for healthy customers but also people who are trying to improve their health
• ▪ Promotes improvement in lifestyle habits and prevents serious medical conditions by encouraging early detection and treatment through health checkup recommendations (also contributes to curbing social security benefit expenses as a result)

Health Promotion App

• ▪ Upgraded health promotion app gives current health status and future risks based on health checkup results

*1 Based on research by Dai-ichi Life as of February 2018. The first product in the life insurance industry to provide discount for health checkup result submission.

Dai-ichi Frontier Life

Savings-type products

• ▪ Supports asset formation in an era when people will live to be 100 and for asset inheritance to pass on and leave assets to one's precious family members

Neo First Life

• ▪ Further reduction in premiums are applicable when certain health criteria are met, including smoking habits.

Medical insurance

• ▪ Premium calculated based on "Kenko Nenrei^®*2

*2 Kenko Nenrei (Health Age) is a registered trademark
of JMDC Inc.

Partnership Expansion

The Dai-ichi Life Group strives to create a rich and secure lifestyle and society, and seeks sustainable development together with local communities as a good corporate citizen. Going forward, we will continue contributing to the resolution of diverse local issues through our approximately 40,000 Total Life Plan Designers and around 1,300 unit offices throughout Japan.
Moreover, the Group will continue to expand the network of channels that customers can choose from and provide more information through the expansion of partnerships with other industries and national institutions.

Contributing to Resolve Local Issues

Cross-Industry Collaboration

• 

  Nihon
  Chouzai Co.

• 

  Matsumotokiyoshi
  Co.

• 

  Rakuten Life
  Insurance Co.

Information Networks
with Five National Institutions