Dai-ichi Life Holdings

Initiatives for Health

Basic Policy

The life insurance business that plays a role of complementing the social security system constitutes the core business of the Dai-ichi Life Group. We believe the Group's social responsibility is to enhance the sustainability of Japan's social security system by promoting public health. To this end, the Group takes initiatives that contribute to promoting health of people in local communities as well as engages in health management while deeming it important to promote the mental and physical health of employees.

External Initiatives (for Customers and People in Local Communities)

Basic Policy

The Dai-ichi Life Group offers peace of mind through its primary business of life insurance and also takes various initiatives to extensively support customers and the public in promoting health from the position of complementing the social security system.

Our Vision

We aim to have the healthy life expectancy being extending by providing timely health-and-medical information and cooperating with local governments in promotion activities for preventing the three major illnesses and dementia and so on. In addition, we aim to solve national-scale problems such as stabilization of the social security system and suppression of medical expenses.

The healthy life expectancy means average number of years that a person can expect to live a healthy and independently life in both mind and body. Extending the healthy life expectancy and shortening the difference between the average life span and the healthy life expectancy means to realize a longer and healthier life.

2010:Men The average life 79.5years old The healthy life expectancy of Japanese 70.4years old The average life span of Japanese 9.13 Years/Women The average life 86.3years old The healthy life expectancy of Japanese 73.6 years old The average life span of Japanese 12.68 Years 2013:Men The average life 80.2 years old The healthy life expectancy of Japanese 71.1 years old The average life span of Japanese 9.02 Years/Women The average life 86.6years old The healthy life expectancy of Japanese 74.2 years old The average life span of Japanese 12.40 Years Our Vision:Creating a society that can live a healthy and long life by extending of the healthy life expectancy.
  • *
    Reference: The Committee on Regional Public Health Services and Health Promotion, Health Science Council of Ministry of Health, Labour and Welfare (October 1, 2014)

Specific Initiatives

Provision of information in cooperation with professional medical organizations and local governments
Educational activities in cooperation
with local governments

We have concluded agreements with professional medical organizations and local governments of all 47 prefectures, and the Group's employees provide customers throughout Japan with the latest health and medical information.
Each local government faces unique challenges, including the low cancer screening rates and the high mortality rates from the three major illnesses. To overcome these challenges, we hold seminars to educate people in local communities in cooperation with professional medical organizations and provide tools for preventing and educating them on such illnesses.
See here for details about initiatives concerning agreements with local governments.

Provision of health and medical and nursing care services

We provide advice and information on health, child care, and nursing care to Dai-ichi Life's customers via telephone 24 hours a day, 365 days a year. Through this service, we endeavor to relieve customers' anxiety stemming from their daily lives by utilizing our information and network. Since December 2014, we have also expanded services targeted at seniors who are expected to continue increasing in the future.

We provide information to customers under the following structure by taking the initiatives above.

Initiatives for InsTech

The Group refers to initiatives to create unique innovation to life insurance business as "InsTech," representing a combination of the insurance business and technology, and promotes group-wide initiatives of strategic importance.
In 2016 the Group started to demonstrate its capabilities: Neo First Life introduced a new product that uses health age as a basis for premiums. Dai-ichi Life extended underwriting criteria based on medical big data analysis and developed the KENKO-DAIICHI app for enhanced value creation.
The Group continues to build an eco-system of companies with different backgrounds, to share information among group companies in the United States and Asia Pacific regions, and aims to create innovation for the future of customers in three segments: healthcare, underwriting and marketing.

Value Creation through InsTech
  • *1
    Kenko Nenrei (health age) is a registered trademark of the Japan Medical Data Center.
  • *2
    Based on research by the Company on products of life insurance companies that are members of the Life Insurance Association of Japan. (As of September 20, 2016)
  • *3
    Annualized calculation based on fiscal 2016 results.
  • *4
    As of July 31, 2017

Internal Initiatives (for Employees)

Basic Policy

Promoting health has been positioned as an important management issue for the Dai-ichi Life Group so that the Group can fulfill its social responsibilities when responding to customers who are hoping to improve their health. This is based upon the awareness that Group officers and employees need to have a high level of personal interest in health and medical matters. Promoting health is carried out consistently in a top-down manner, from management to each workplace, using an organized structure for health productivity management promoting health management and clarifying the Group's management philosophy toward health.

Targets and Progress

The targets and progress of Dai-ichi Life are as follows.

Effort Index Explanation of the Index Fiscal 2014 Fiscal 2015 Fiscal 2016 Target*2
Percentage of employees maintaining a desirable body weight Percentage of employees with a BMI*1 score of less than 25 Men:
Fiscal 2017
Percentage of employees doing regular exercise Percentage of employees continuing more than 30-minute exercise twice or more per week for one year or more Men:
Fiscal 2017
Smoking rate Percentage of smokers Men:
Fiscal 2017
  • *1
    BMI is the degree of obesity calculated from height and weight (BMI of 25 or more is classified as obesity).
  • *2
    Targets in the 2015-2017 Medium-term Effort Plan for Promoting Health The target is set by counting backward and dividing the target for 2022 in the Healthy Japan 21 (second campaign) of the Ministry of Health, Labour and Welfare proportionally into the relevant periods.

Specific Activities

Initiatives for Undergoing Medical Checkup

By thoroughly recommending the undertaking of further medical examinations ("secondary examinations") after regular medical checkups, and by also thoroughly recommending the undertaking of special checkups and special health guidance sessions in response to metabolic syndrome, the Dai-ichi Life Group has worked to lower the prevalence of abnormal findings* discovered during the regular checkups of its employees. The Dai-ichi Life Group is also placing emphasis on encouraging its employees to undergo screening for various forms of cancer. In particular, as a result of mobile screening centers for breast cancer called, "MammoBus," that have operated in approximately 320 locations nationwide, the employee screening rate is approximately 50%, twice of the national average.

Men 2007:30.4% 2016:25.5% Women 2007:27.4% 2016:24.0% Prevalence of Abnormal Findings by Gender of the Dai-ichi Life Group (Statutory Items Only)
  • *
    Prevalence of abnormal findings = Number of people identified as "Requiring examination" or "Requiring detailed testing" or "Undergoing treatment" / Total number of people undergoing medical checkups
Lifestyle Improvement Initiatives

At the Dai-ichi Life Group, health seminars and health indicator measurement gatherings are held for health issues of each office throughout Japan as an opportunity for employees to improve their lifestyles. In addition, as an anti-smoking initiative, we have expanded "smoking-free day," which falls on the 22nd of every month as promoted by the Tobacco Control Medical-Dental Research Network* to include all days of the month with a two (2nd, 12th, 22nd). Activities include closing of some of the smoking rooms. Posters that highlight the importance of quitting smoking are also displayed to proactively raise awareness of quitting smoking.
Since fiscal 2014, we have promoted a company-wide approach to health advancement that includes making one month in the fall of every year Dai-ichi Life health advancement month, during which the health advancement campaign and health events are held.
For details, please see the Dai-ichi Life website.

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Changing health awareness and behaviors through event participation: Health indicator measurement gathering for skin age and biological age, Health seminar, Ball exercises, Walking events in local communities Initiatives for Health Advancement Month