Daiichi Life Brand
First and foremost,
our journey begins by embracing
the ever-evolving “Life” of each individual.
Unbound by borders, conventions,
or the framework of life insurance,
we boldly move forward and empower people
to create joy
and expand the possibilities of
each and every life.
Inspiring your first step into the future.
Wherever you are in the world,
we put your “Life” first.
We will change our trade name to “Daiichi Life Group, Inc.”
In line with the change of our trade name, the group brand name will be “Daiichi Life”.
Trade/Brand Name
“Life”=From the narrow sense of “Life insurance” to the broader sense of “journey of people’s lives” and “daily living”
“Daiichi”
“First” or “No1” in Japanese language, inspires our values: We care,
We do what's right, and We innovate.
“Life”
“Life” is not just in the narrow sense of life insurance, but also the new name carries the meaning of “Life” in the broader sense of “journey of people’s lives” and “daily living”.
The “Life” in our new brand “Daiichi Life Group” will embody our Group’s purpose to “opening up the possibilities of people’s lives around the world”, being “By your side, for life”.
“Group”
The name change from “Dai-ichi Life Holdings” to “Daiichi Life Group” expresses our strong determination to evolve as one group.
Purpose and Values
“Embody our Group purpose to opening up the possibilities of people’s lives around the world”
With a changing environment and diversifying values,
Daiichi Life Group envision a new future with our newly defined Group Purpose (reason of our existence in society) and Values.
Brand Logo
“Daiichi Life Flag” embodies our commitment to powerfully open up the future and possibilities of people’s lives
The symbol mark, which is based on the D in “Daiichi Life”, has been named “Daiichi Life Flag”.
It is truly an image of a flag supporting “diverse people’s life”. The overlapping colors represent the creation of new value by combining various individuality.
Corporate Color
“Infinite possibilities of lives”
The new corporate color is named “Daiichi Life Blue”.
It represents the “infinite possibilities of lives” of our stakeholders, including our customers, just like the horizon where the sea touches the sky and stretches out to no end.
It also represents our own “infinite possibilities” as the Company takes on the challenges to open the future.
About Daiichi Life Group
As we evolve our business to be an “insurance-related service provider” which is not limited to the life insurance domain,
and by transforming ourselves into a company that stays close to each individual and opens up the possibilities of “life”,
we aim to achieve significant growth into an “insurance group that ranks among the global top tier”.
