Integrity and Agility -
Standing "By your side, for life," Aiming for
a Secure Future for Every Community We Serve,
Using the Best of Our Local and Global Capabilities
Since its founding in Japan in 1902, the Dai-ichi Life Group has contributed to secure and affluent lives for its customers and the development of local communities through the life insurance business. The value we place on putting customers first and our spirit of untiring innovation since our founding live on today in our principles, through which we wish to deliver a secure future for every community we serve, using the best of our local and global capabilities.
As we continue our global business expansion going forward, we aim to stand "By your side, for life" with a commitment to the principles we have valued and continue to take on challenges with integrity and agility.
Principles
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Mission
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Vision
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Values
- Dai-ichi's Social Responsibility Charter
(DSR Charter) - •Customer satisfaction
- •Communication
- •Compliance
- •Respect for human rights
- •Diversity & inclusion
- •Environmental protection
- •Social contribution
- •Promoting health
- •Creating sustainable corporate value
- Dai-ichi's Social Responsibility Charter
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Brand Message
Integrity - Customer First
since our founding
Based on the customer-first commitment set out by our founder, Tsuneta Yano, the Group has constantly aimed for management that achieves its growth by facing and resolving the issues of customers and society while valuing its aspiration to put people first.
This conviction remains unchanged now and will not change in the future as the Group's business operations are expanding from Japan to the world.
All Group employees worldwide share in the aspiration to deliver a secure future for every community we serve, using the best of our local and global capabilities. This is our vision.
The founder, Tsuneta Yano
Agility - Our Spirit of Innovation
continuing to Drive Us
The history of the Dai-ichi Life Group is also a history of constantly taking on the challenge of innovation for the sake of customers and society.
The establishment of Dai-ichi Life as the Japan's first mutual company was a bold venture in pursuit of the best solution at the time. At the same time, our demutualization in 2010 and subsequent transition to a holding company structure also demonstrate innovation in step with the times to keep our customer-first commitment.
Today, we continue rising untiringly to the challenge of innovation, beginning in 2007 when we started to develop our domestic multi-brand strategy in anticipation of diversification of customer needs, and also as the first Japanese life insurance company to expand into the overseas business.
Executives and employees at the time of our founding
Ceremony for demutualization and listing on the stock exchange (2010)