Group History

Since Founding in 1902,
Helping to Resolve Social Issues
by Always Putting Customers First

The history of the Dai-ichi Life Group is a history of contribution to resolving social issues through the life insurance and other businesses.
Since our founding, we have grown in step with the development of Japan by resolving the social issues that have needed to be overcome in each era for Japan to advance and providing stability for people's lives.
Going forward, we will continue to take on the challenge of resolving new social issues in the world by taking advantage of the business foundation, which we have expanded dramatically in Japan and overseas over the past 10 years, to further demonstrate our strengths.

1900s-

Livelihood security becomes a social need in an underdeveloped society

  • •Supporting asset building with savings-type products
  • •Contribution aimed at eliminating tuberculosis
  • •Provided insurance with outstanding savings features across Japan amid expansion in business, providing extensive support for the population's asset building
  • •Established Hoseikai with the goal of preventing and treating tuberculosis, which was the biggest cause of death in Japan at the time

1950s-

Urgent need to relieve household poverty and develop infrastructure in post-war reconstruction era

  • •Popularizing protection-type products to support income growth and development of the nuclear family
  • •Contributing to public health and measures to address cardiovascular disease and cancer
  • •Contributing to post-war reconstruction through investment and lending
  • •Contributed to the stability of post-war household finances by providing protection-type products for emergencies
  • •Contributed to public health and commenced activities to contribute to measures to address diseases affecting the nation (cardiovascular disease and cancer)
  • •Supported infrastructure development and corporate growth to underpin post-war reconstruction through investment and lending

1990s-

Growing anxiety about the social security system accompanying an aging society

  • •In addition to death coverage, providing insurance policies for healthcare, nursing care, and later life to respond to the needs of an aging society
  • •Contributed to the achievement of diverse life plans through proposals and follow up based on unique Total Life Plans
  • •Enhanced the added value of the Total Life Plan through a bold alliance strategy (alliances with non-life insurance, cancer insurance, etc.)

2000s-

Emergence of new customer needs and social issues due to the diversification of values and advances in science and technology

  • •Contributing to improving people's quality of life by providing diverse products and services making use of advances in science and technology
  • •Developed a product strategy and services that encourage improving the quality of life, including health through the three domestic brands
  • •Expanded business partnerships in anticipation of changing customer and social needs and explored providing new value making use of advances in science and technology
graph : Japan's per capita GDP / Dai-ichi Life's Policies In force

The Dai-ichi Life Group's History of Reform for the Past 10 Years

Significantly increased business scope through the development of a multi-channel strategy in Japan and actively expanded into overseas life insurance and asset management business

Organizational Structure

Developed governance to support global business expansion

  • 2010

    New foundation as a listed company

  • 2015

    Establishes regional headquarters in New York and Singapore

  • 2016

    Transition to a holding company structure

Domestic Life Insurance Business

Established three brands in the domestic life insurance market to respond to diversified customer needs

  • 2007

    Dai-ichi Frontier Life commences business

  • 2015

    Neo First Life commences business

Overseas Life Insurance Business

Established a balanced business portfolio by covering both growth and stable markets

  • 2007

    Vietnam

    Dai-ichi Life Vietnam becomes a subsidiary

    India

    Establishes Star Union Dai-ichi Life

  • 2008

    Thailand

    Acquires share of OCEAN LIFE

    Australia

    Acquires share of Tower Australia Group Limited (currently TAL Group)

  • 2011

    Australia

    Tower Australia Group Limited becomes a subsidiary

  • 2013

    Indonesia

    Acquires share of Panin Life (currently Panin Dai-ichi Life)

  • 2015

    U.S.A.

    Protective becomes a subsidiary

Asset Management Business

Established a global trilateral structure covering three major markets

  • 2012

    Acquires share of Janus Capital Group Inc.

  • 2016

    Asset Management One begins operations

  • 2017

    Janus Henderson Group plc begins operations

* Maddison Project Database, version 2018. Bolt, Jutta, Robert Inklaar, Herman de Jong and Jan Luiten van Zanden (2018),"Rebasing 'Maddison': new income comparisons and the shape of long-run economic development" Maddison Project Working Paper, nr. 10, available for download at www.ggdc.net/maddison. Please refer to www.ggdc.net/maddison for documentation and explanation of the data series.