Dai-ichi Life Holdings

Initiatives for Society and Environment

Basic Policy -Solving Social Challenges by the Dai-ichi Life Group-

Through its life insurance business with a highly social and public nature, the Dai-ichi Life Group aims to grow continuously together with local and international communities as a good corporate citizen while helping them build a safe and comfortable lifestyle and society.
The Group strives to solve social challenges by providing its unique value mainly through the utilization of its unique know-how and resources under the three themes associated with the life insurance business.

  • Promoting Health

    Countries around the world each have their own health challenges.
    In developed countries where the sustainability of the social security system is in question due to factors such as a rapidly declining birth rate and aging society and an increase in the number of people suffering from lifestyle-related diseases even amid modern lifestyles, some people are unable to receive adequate medical care because of poverty stemming from economic disparity. In addition, emerging and developing countries are facing serious problems such as the spread of infectious diseases caused by deteriorating sanitary conditions and the inability of their people to receive appropriate treatment due to economic reasons. People of all countries and ages wish to live a healthy life, which leads to the future development of those countries. The Group will deliver peace of mind in the form of good health to customers through life insurance by putting customers' health first.

  • Creating an Affluent Next-Generation Society

    The "affluent next-generation society" the Group is aiming to realize is a society in which anyone can receive the necessary education and enjoy culture and arts in a living environment abounding with greenery while sharing "affluence" in various aspects which forms the foundation for growth of society.
    Life insurance is a rare product that enables the company to have a long-term relationship with customers that may last several decades. In some cases the company moves forward together with customers for generations. The Group will strive to support child-rearing and the development of youth who will be the leaders of the next generation, in an effort to create and also develop a sustainable society.

  • Environmental Preservation

    Global warming is a global issue that has a serious impact on people's lives in the form of abnormal weather conditions and natural disasters, also significantly affecting the Dai-ichi Life Group's business.
    The Group carries out resource conservation and energy conservation as environmental preservation initiatives, and provides subsidies and awards to promote afforestation and greening activities. In addition, we continue initiatives that contribute to environmental preservation from many angles mainly through environmentally friendly real estate investment.

Targets and Progress (Society and Environment)

The targets and progress of Dai-ichi Life are as follows.

Effort Index Explanation of the Index Fiscal 2014 Fiscal 2015 Fiscal 2016 Target
Percentage of volunteer activity involvement Percentage of departments (head office) in which 50% or more of employees participated in volunteer activities 50.0% 65.4% 72.4%

Specific Activities

Promoting Health Cooperation with Local Governments

Japan is said to lead the world as a nation confronted with various issues because it faces a wide range of social issues. The issues and their severity vary by region.
The Dai-ichi Life Group leverages its strength of having approximately 1,300 unit offices and approximately 40,000 Total Life Plan Designers in all 47 prefectures across Japan to solve issues facing each region. In the health field, Total Life Plan Designers provide health and medical information to increase the number of people screened for cancer.
In addition, amid a sharp rise in households comprising only elderly, we concluded agreements aimed at preventing the isolation of elderly so that elderly can live with peace of mind in communities where they have called home for so long. We have established a system under which a Total Life Plan Designer cooperates with the local government whenever he or she notices something out of the ordinary with an elderly household. Furthermore, employees who have taken the Dementia Supporter Development Class and gained knowledge for deepening their understanding of dementia also carry out activities to deal with patients with dementia.
Other than that, we have established a cooperation system with local governments in a wide range of fields, including promoting work-life balance for companies and employees and activities to alert them about bank transfer scams. We have concluded a comprehensive partnership agreement with 41 prefectures including Tokyo Metropolitan (as of August 2017) and conduct a host of activities in response to various issues of each region. Going forward, we will continue working to solve local issues together with local governments.

Chiba SSK Project Card
(Project for Preventing the Isolation of Elderly)
Cancer Information Leaflet by Prefecture (Image)

Creating an Affluent Next-Generation Society Initiatives to Support Child-Rearing

Since 2011, the Dai-ichi Life Group has been working to attract daycare and nursing facilities to open in the real estate properties it owns for the purpose of expanding acceptance of children waiting for enrollment in daycare and nursing facilities. Furthermore, given the serious shortage of after-school care programs, referred to as "the barriers of first grade and fourth grade," in recent years, we have also been making efforts to invite after-school day-care centers* since 2016. In addition, since 2013, the Dai-ichi Life Foundation has been providing subsidies to newly established daycare and nursing facilities for purchasing playground equipment and other items with a view to providing children quality daycare. Besides that, the Group is making concerted efforts for full-scale operation by initiatives such as continuous support through employee volunteer activities at the facilities it invited and subsidized, and collaboration and support with local governments to leverage throughout Japan successful examples of our advancement of female employees and activities to promote work-life balance.
The measures taken by the Group to deal with the declining birthrate, which also affects the life insurance business, aim at striking a balance between its core business and solving social challenges, such as contributing to improving business revenue including real estate rental revenue and stemming the falling birthrate. Going forward, the Group will comprehensively utilize its various resources to more effectively tackle issues.

  • *
    This initiative is the first of its kind in the life insurance industry in Japan (according to our research).
Uchu Daycare Kamakura in the Kamakura Dai-ichi Life Building
Employee volunteer activities in the facility

Promoting Health Network with Professional Medical Organizations

Cancer seminar

The Dai-ichi Life Group has established a first-class information network in the insurance industry with professional medical organizations for the purpose of providing customers a wide range of medical information including correct knowledge and prevention methods of diseases. Specifically, we collaborate with professional organizations specializing in the three major illnesses (cancer, acute myocardial infarction, and stroke), dementia, geriatrics and gerontology, Child Health and Development, infectious diseases, diabetes, and pulmonitis to provide high-quality information through sales activities of Total Life Plan Designers, health seminars organized by the company, and consultation services for policyholders. Going forward, we will continue to make efforts so that customers can lead healthy lives through the company's activities.

Creating an Affluent Next-Generation Society Initiatives for Responsible Investment

Dai-ichi Life is focused on responsible investment as a responsible institutional investor. As part of these efforts, Dai-ichi Life has been promoting ESG investment that considers environmental, social, and corporate governance (ESG) factors and stewardship activities that aim to support sustainable growth of the investee companies' value.

For details, please refer to the Dai-ichi Life website.

Examples of ESG Investments (Investment in Social Bonds)

Dai-ichi Life proactively invests in social bonds as part of our ESG investment, in order to improve our investment returns and contribute to solving social challenges through financially supporting the initiatives of Multinational Development Banks.
Dai-ichi Life has purchased the social bonds, including the entire amount (approximately 12 billion yen) of the Inclusive Business Bonds*1 issued by the International Finance Corporation (IFC) in fiscal 2014 and the entire amount (approximately 13 billion yen) of the Microfinance Bonds*2 issued by the European Bank for Reconstruction and Development (EBRD) in fiscal 2015.
In fiscal 2016, Dai-ichi Life continued to proactively invest in social bonds. For instance, we purchased the entire amount (approximately 11 billion yen) of Health Bonds issued by the Asian Development Bank (ADB) to support ADB's health projects in order to tackle health challenges in Asia and the Pacific.
For more information on our ESG investment, please refer to our website.

Dai-ichi Life website (Our Role as an Institutional Investor: ESG Investment) Open a page in another window.

Image of project supported by Health Bond
(Photo credit: Asian Development Bank)
  • *1
    Inclusive business is an economically and socially sustainable business model with potential for scale that integrates low-income groups of the world into the business value chain. Inclusive Business Bonds were issued for the first time in the world for institutional investors, and the funds raised are provided as loans to the Inclusive Business Program led by IFC.
  • *2
    Funds raised by Microfinance Bonds are used for investment in and lending to micro or small-sized enterprises in developing countries which have difficulty in receiving adequate funding from private financial institutions.

Creating an Affluent Next-Generation Society Support for the Education of Next-Generation Torchbearers

The Company promotes support for education in various forms for next-generation torchbearers at Dai-ichi Life Group companies and foundations it has established to create and further develop a sustainable society.

Support for Consumer Education and Finance and Insurance Education

Dai-ichi Life produces and provides the Life Cycle Game II—Recommending a Total Life Plan, a consumer education program that allows users to learn about the importance of money, how to prepare for various risks and knowledge for avoiding becoming a victim of scams by playing a Sugoroku-style game (Sugoroku is the Japanese version of Parcheesi). Dai-ichi Life uses this game to provide education at schools, companies and other institutions, thus helping to promote consumer education and financial and insurance education.

Donations to Universities and Research Institutions (U.S.A.)

Dai-ichi Life and Protective Life will donate $23 million as a contribution to the development of society on a joint basis for five years from 2015. Activities contribute to local communities, such as support for the development of human capital at the University of Alabama.

Education Support in India

Star Union Dai-ichi Life repaired facilities, supplied equipment and installed a water supply system and a computer room at school in Maharashtra. It also presented school supplies to students.
In addition, Star Union Dai-ichi Life also gives support to reduce school expenses for students in India and donates picture books to kindergartens and elementary schools.

The Foundation for the Advancement of Life & Insurance Around the World (FALIA)

The Foundation for the Advancement of Life & Insurance Around the World established by Dai-ichi Life holds training and seminars for foreign participants who are involved in the insurance business. It aims to make the philosophy of insurance more widely known, especially in Asian countries, and to contribute, even in a small way, to economic development and the enhancement of social security systems in the Asia region. In fiscal 2014, FALIA launched a new program “Essay Competition for international students in Japan” targeting students from emerging countries, to develop and educate human resources who will engage in insurance administration and business in the future.

Promoting Health Creating an Affluent Next-Generation Society Provision of Microinsurance

The Dai-ichi Life Group is working through its overseas group companies based in countries such as Vietnam, India and Indonesia to provide microinsurance that helps the people in these countries gain access to small loans, with the aim of making insurance more widespread, including among low income groups.

Dai-ichi Life Vietnam provides microinsurance products via Vietnam Post which has extensive network in Vietnam in order to provide life insurance services to the wider population.

Since 2015, Star Union Dai-ichi Life has been offering a term life product in small sums, Pradhan Mantri Jeevan Jyoti Bima Yojana (PMJJBY), which is common across the country, for the account holders of both savings banks, Bank of India and Union Bank of India. Most of the branches of these allied banks; Bank of India and Union Bank of India, offer the product to support for promoting the dissemination of a life insurance across India.

Panin Dai-ichi Life synergized with Panin Bank to market a microinsurance product named SIGAP. The product launch was part of our commitment to supporting the microfinance services program, which consists of financial products with a simple process and fast and easy access.

Sale of the microinsurance product “SIGAP” (Indonesia: Panin Dai-ichi Life)

Creating an Affluent Next-Generation Society Support for Rural Areas

Through its overseas group companies, the Dai-ichi Life Group continuously provides support to rural areas in developing countries, helping them tackle issues such as building infrastructure and raising living standards.

Dai-ichi Life Vietnam has improved the living standard of around 20,000 people in 10 provinces through the initiative “Bridge Building Project” by building concrete bridges in rural areas.
Dai-ichi Life Vietnam has also provided free cataract surgery to over 4,500 patients mainly in rural areas who can't afford the medical costs due to financial reasons.
In 2016, Dai-ichi Life Vietnam founded the CSR foundation “For A Better Life Fund” to pursue and commit to contribution to Vietnamese society by carrying out CSR activities mid-long term. Dai-ichi Life made the donation to the foundation.

SUD Foundation is our humble attempt to be a part of this evolution. It is our endeavour to work with select villages every year to help them develop sustainable infrastructure in health, sanitation, education and modern agricultural practices with the sole aim of making each village self-reliant over a period of 3 to 5 years. In 2016, Star Union Dai-ichi Life provided Drip Irrigation systems for farmers for efficient water usage during production and facilitated training on advanced agricultural techniques and systems in Mohpuri and Bolegaon.

Bridge construction site (Vietnam: Dai-ichi Life Vietnam)
Support for irrigation projects (India: Star Union Dai-ichi Life)

Environment Environmentally Friendly Real Estate Investment

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Environment Planting Mangrove Trees (Indonesia)

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Initiatives for Arts, Music and Sports




Basic Policy

Recognizing that, as a corporation, we have a social responsibility to help protect the global environment and build a recycling-oriented society, Dai-ichi Life works collectively to protect and conserve the environment and reduce environmental impacts based on our Group Action Principles for Environmental Initiatives. Given that environmental problems are a factor in people's health, we see this objective as having a close affinity with our core business of life insurance. As a global insurance group, Dai-ichi Life intends to continue with its environmental initiatives to help achieve a sustainable society in which social and economic progress are in harmony with the global environment.

Group Action Principles for Environmental Initiatives

Basic Concept
As a member of society, Dai-ichi Life Group considers protection of the local and global environment and building of a recycling-oriented society, to be part of the Company's social responsibility, and constantly conducts environmental conservation activities according to the Action Guidelines below, and by trying to improve the related activities we contribute the sustainable development of the society.
Action Guidelines
1 Implementation of environmentally conscious activities in businesses
We will always make efforts to being environmentally conscious in our business activities, following laws and regulations related to environmental conservation.
2 Reduction of environmental impact from business activities
We make efforts to promoting resource conservation, energy conservation, and resource recycling to reduce environmental impacts arising from resources and energy consumed, and waste generated in our business activities.
3 Promotion of activities that raise environmental awareness
We will help our officers and employees raise awareness of environmental issues. In addition we will make efforts to raise environmental awareness including donations and support for environmental conservation activities.

Targets and Progress

The table below lists the targets set by Dai-ichi Life and the progress it has made toward achieving them.

Measure Definition FY2014 FY2015 FY2016 Targets
CO2 emissions Total CO2 emissions from the Company's investment property, business-use property, and welfare property*1 141,000
t-CO2*2 in FY2017
Energy Usage Total energy usage from the Company's investment property, business-use property, and welfare property 267,088
MWh*2 in FY2017
Total paper usage Total amount of paper used at the Group companies (photocopy paper, pamphlets, policy illustration (policy overview), etc.) 6,509t 6,291t 6,726t 6,388t*2 in FY2017
  • *1
    Calculated based on the provisions of Article 7, paragraph 3 of the Act on the Rational Use of Energy ("Energy-saving Act"). Total emissions in each fiscal year have been recalculated by applying the fiscal 2009 coefficient.
  • *2
    Targets in the 2015-2017 Medium-term Environmental Effort Plan. The targets for CO2 emissions and Energy Usage were exceeded, and the Company continues to take steps to achieve further reductions.

Specific Activities

Reducing CO2 Emissions

To help prevent global warming, Dai-ichi Life is taking steps to cut its greenhouse gas emissions that include reducing energy use in its business activities. The company is engaged in "Cool Biz" and other ongoing group-wide energy efficiency initiatives, with a focus on rigorous measures to rationalize use of building facilities such as lighting and air conditioning. It is switching to energy-efficient facilities and equipment that reduces the load on the environment in its new and refurbished buildings, including LED lighting and efficient air conditioners and heat storage systems.

Effort to Reduce Distribution Energy

Dai-ichi Life examines the reduction of both energy usage and cost in the daily shipment of contracts, manuals, applications, invoices and customer notifications between its nationwide network of offices. We actually reduced the weight of documents and booklets, changed our in-house distribution operations, and decoupled our parcel depots.

Use of Renewable Energy

Dai-ichi Life Shin-Oi Office

Dai-ichi Life has installed solar power generation system in several offices and investment properties and uses electricity produced by renewable energy.

External Evaluation of Environmental Data

Greenhouse Gas Emissions Verification Report Open a page in modal window.

Dai-ichi Life Group has received third-party assurance review from the Japan Quality Assurance organization for Scope 1 emissions, or direct remissions from owned or controlled sources, and Scope 2 emissions, or indirect emissions from the generation of purchased energy, produced in fiscal 2016 in order to enhance the reliability of its CO2 emissions performance data.

Reducing Paper Usage

The Dai-ichi Life group uses a large number of printed and other documents in its activities. Accordingly, it is taking steps, both company-wide and all the way down to the level of individual employees, to cut its consumption of resources by reducing use of paper, increasing use of recycled paper, promoting green procurement of business consumables and other materials, and encouraging the recycling of waste. In addition to use of projectors at company meetings to reduce the distribution of printed documents, Dai-ichi Life is also boosting efforts throughout the group aimed at reducing use of printer and copier paper, including the use of electronic documents in business processes and such voluntary reduction initiatives by executives and staff as making extensive use of double-sided copying and two-in-one printing.

Revise of Documents for Customers

Policy guide – terms and conditions DVD (left)
and use of DL Pad to fill out forms (right)

Dai-ichi Life is taking steps to reduce paper use that include adopting electronic application forms and reducing the variety of paper-based documents, such as pamphlets and other material intended for customers and also in-house reports.

Environmentally Conscious Real Estate Investing

Tokyo Square Garden (Chuo-ku, Tokyo)
Kyobashi no oka garden

As the owner of 284 investment properties in Japan (as of March 2017), Dai-ichi Life is taking steps to save energy in terms of both its choice of building facilities and how they are used. In addition to installing efficient equipment to improve environmental performance in new buildings or when renovating or refurbishing, facilities-related initiatives also include striving to create "greener" buildings. In terms of routine building operation and management, energy savings are being achieved through ongoing improvements made in collaboration with management companies such as Dai-ichi Building.

Mangrove Planting (Indonesia)

Mangrove planting in progress

Dai-ichi Life and Panin Dai-ichi Life have engaged in an environmental conservation program that involves planting mangrove seedlings. Other activities aimed at protecting the natural environment include sponsoring tree-planting organizations.